05/16/2020 03:38 PM
New things can be scary. If you’ve been using the same screen printer for x amount of years, you might have gotten complacent at this point. When that happens – just like in any relationship – you start to overlook the negatives and make excuses for why you stay.
But let’s face it: This is not only your reputation that we’re talking about, it’s your business. Your livelihood! You might be losing out on money and clients each time you package a low-quality t-shirt and send it out to your customers.
Here at Superior Merch, we've met a lot of business owners and marketing managers over the last 14 years. They come into the showroom with all kinds of horror stories from their last print shop that dropped the ball.
Here are some of the most common ones to look out for:
They Miss Your Deadlines
If you're prepping for a major event that you have ordered t-shirts for, the deadline is absolutely the most important thing! There’s absolutely no reason for your screen printer to be missing basic deadlines.
Your Design Fades or Washes Out Quickly
Once your t-shirt makes its way into the wearer's favorite section of the closet, it can live a long life as a wearable billboard. If you use a screen printer that treats quality as an afterthought, you can kiss all that long-term advertising goodbye.
Do You Feel Like You're Just Not a Priority?
We all know that our businesses would be literally nothing without our customers. If your screen printer isn’t making you a priority as you would make your own customers, it’s time to move on.
They Don’t Make Your Vision Come To Life
Some screen printers don’t utilize all the computer software that is available! You know your printer is old-school if your logo or design gets all changed around to suit their (lack of) design skills or it simply looks like it was printed 25 years ago.
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Lack of Transparency, Morals, or Ethics
Has your invoice ever been double billed even when you know you paid it? Has your bill incurred hidden fees that surface later on, or you have to waste your time explaining or fighting random charges that pop up after your order was already quoted and completed? Next!
Complete Lack of Urgency
Once you approve your t-shirt design, your standard screen printing order should never take longer than two weeks, unless your order is ungodly large. (Like 5 to 10k pieces large!)
Sure, all companies get behind from time to time & sometimes things pop up that are out of our control. If that’s the case, your screen printer should be in constant communication with you, reassuring you that your order is in safe hands.
They Don’t Listen To Your Needs
We have heard all kinds of stories about screen printers taking the easy way out and printing something that is simple and fast rather than what you & your business needs. Your screen printer should double as a consultant that works hard to get you the best possible design.
When it all comes down to it, having a bad screen printer can hurt your company, clients and certainly impact your bottom line sales.
If it sounds like your business is outgrowing your old screen printer, give us at Superior Merch one shot and we guarantee we’ll get it right! Break free from bad printing and start a conversation with Superior Merch today.
Timmy's 10 Second Takeaway
7 Tell-Tale Signs You Need To Ditch Your Current Screen Printer:
- They miss your deadlines
- The design washes off after a couple washes
- They don’t make you a priority
- They don’t make your vision come to life
- They lack transparency & sense of urgency
- They don’t listen to your needs
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